25 kg Industrial Packaging
The visual identity was adapted to the 25 kg professional format, balancing technical information, product recognition and consistency across the entire range.
The project was developed around the client’s request for a strong and distinctive identity.
The image of a bell tower in Sarzana was introduced as a recognizable element linked to the territory, giving the packaging a unique and memorable character.
Corporate Communication & Client Materials
The visual identity was extended to corporate and promotional materials designed to strengthen brand recognition beyond product packaging. A custom ring binder was developed as a practical client gift and working tool, translating the Mondial Sali visual language into an everyday object.
